Your Revenue Operations Are Leaking Money
Not because your teams are weak. Because the handoffs between them are broken.
I've spent 25+ years inside the revenue operations of enterprise software companies — building the systems, fixing the breakdowns, and learning why the same coordination failures happen at every company, regardless of size, industry, or geography.
Things I Learned
How to build revenue operations from zero at global scale. What breaks when you expand faster than your coordination systems can handle.
How coordination failures scale exponentially with organizational size. Why the same dysfunction patterns appear at Fortune 50 companies that appear at 50-person startups — just with bigger consequences.
Compensation is the ultimate coordination test. When Sales, Finance, and CS incentives aren't aligned, behaviors diverge no matter what the strategy says.
Professional services companies have the most complex coordination challenges because delivery capacity directly constrains what Sales can sell.
RevOps principles are universal. Territory design works the same in healthcare as in security software. The methodology had to be industry-agnostic because the problems are industry-agnostic.
The Methodology
Imagine the Octopus →The RevOps Octopus Methodology™
Eight operational arms. One coordination brain. 207 metrics that reveal where revenue is actually lost.
Most companies optimize sales, marketing, and customer success independently. Each department hits its own targets. Revenue still stalls. The problem isn't the arms — it's the coordination between them.
The RevOps Octopus measures both: how each arm performs, and how well they work together.
Arm 1
Sales Operations
Arm 2
Marketing Operations
Arm 3
Customer Success
Arm 4
Order-to-Cash
Arm 5
Pricing & Finance
Arm 6
Professional Services
Arm 7
Data, Tech & Reporting
Arm 8
Planning & Strategy
🧠 The Coordination Brain
16 handoff metrics that determine whether your arms work together or against each other.
Explore the Assessment
Three levels of diagnostic depth. See exactly what each one measures, what you provide, what you receive, and how the process works.
25+ years building revenue operations across enterprise software companies and dozens of consulting clients across 50+ countries. The methodology comes from doing the work, not theorizing about it.